11 Tricks of Marketers for Online Stores to Increase Your Sales

Ecommerce sites are turning to their own ideas to encourage buying. They are exploiting human psychology to create feelings of excitement, fear, or pleasure that has an influence on your decision making.

The next time you are shopping online, you should keep your eyes open for these 11 methods used to influence their buying behavior that I am going to explain.

And e-commerce sellers must also pay attention. If used properly, these tricks can and will improve your conversion rates.

Creating a sense of urgency with scarcity

Doing something that appears limited in availability increases your perceived value. The diamond market, for example, has been taking advantage of this for years and so are e-commerce companies.

1. “Only 1 in stock”

There is a reason why you will never see "we have more than enough" on an e-commerce product page.

Most Amazon merchants know that if an inventory of fewer than 20 items is entered, the product page will show potential customers the number of items remaining. Inventories are kept superficially low to take advantage of this particular trick.

Of course, displaying the remaining inventory on the product pages can be helpful to customers and their purchasing decisions.

2. "For a limited time"

Introducing a deadline into the buying decision equation is a powerful tool to reach those potential buyers. This is a popular tactic used by sale sites and private sales sites. Groupon.com is famous for its limited-time offers.

Creating urgency with countdown forces people to decide quickly. The price you are seeing may not be available after the time expires.

3. "Order today and get it delivered by Saturday"

This is a smart trick. You are browsing a product page and taking into account if what we are seeing is the product you want when you see the message "if you order it today you will get it by Saturday it makes you think."

Now you don't even think about whether you are going to buy the item or not. You are thinking about when it will appear on your door. Will it be here on Saturday? Will I be able to use it by the end of this week?

This psychological trick turns your "what if?" «In a tangible reality.

Loss Aversion

We have all gone through the FOMO (Fear Of Missing Out) experience at one time in our life or another. It is the fear of missing out on something you think is valuable by doing nothing about it. This is applicable both in life and in electronic commerce.

4. "You save 34%!"

Why does it seem like everything is for sale all the time? It is because both online and offline retailers realize and know how to play the psychological effect of loss aversion and how powerful it can be.

The most common way that e-commerce companies take advantage of this is by displaying the original price next to the discounted price while signaling savings.

They want you to think that the cost of being excluded from this savings is greater than the cost of the product. In other words, the cost of not buying exceeds the cost of the purchase.

Seeing the outstanding savings relative to the original price is also a form of hitching. We who are people, we like to cling to the first piece of information we find to guide our decision making. All subsequent decisions are based on initial engagement.

For example, if you see a $ 100 item at a discount of $ 70 is $ 30 in savings, the high original price makes the discount price seem more reasonable than if you simply saw the product that is selling at $ 70 without a discount. In this case, the original price hooks your decision making.

5. The option 'The best offer'

Another loss of aversion-type sales strategy is to display several similar options at different prices. This is seen a lot in the software space. Typically, the best value option is reinforced by standing out from the pack or singled out as the cause of the most popular ones.

We anchor our decision-making about the cost of the cheapest option. This makes the most expensive option seem reasonable, so by narrowing down our decision, we ultimately narrowed it down to two options.

While most of us have money in mind, what we really want is a fair deal. Along with the cheapest option, the next best option offers relatively more value per dollar or euro spent. We put more value on this option, in part, because it costs more.

This psychological effect is called the attribution value. In the end, you buy the product that the seller wanted you to buy all the time. But it feels good about it, making it a win-win I guess.

6. "For Free Shipping, Spend $50"

Who wants to miss free shipping? Free shipping to e-commerce sites is quite common these days due to sales competition. However, many of these shipping offers to depend on a minimum order quantity.

While it is a good strategy for customer service, there is often a hidden motive in the game. This strategy can be used to increase the average order values ​​and cover the shipping cost for the e-commerce company.

Risk aversion

There is anxiety associated with buying something online. Especially if you have never before bought from that site. Is this company renowned? If there is a customer service problem it will help me. Good e-commerce sites to break these barriers upfront.

7. 100% money-back guarantee. Lifetime guarantee. Free returns!

There is no question about returns and lifetime guarantees as they are common marketing tools used in e-commerce. Yes, they elevate the site's customer service and help build credibility. But, these guarantees have also been shown to be helpful in increasing sales and customer satisfaction.

If you buy a product that comes with a lifetime warranty or free return policy, you are safer with your decision.

Abandonment Issues

More than two-thirds of shopping carts are never finalized. Ecommerce sellers see bleeding processes as payment processes and take steps to motivate and complete the purchase.

8. "Do you have a coupon code?"

You are through the purchase process when you see a box below the final price that asks you to enter a promotional code. What do you do? Let me tell you what I do. I immediately open another browser window to search for coupon codes to get a discount.

Ecommerce sellers are realizing this behavior and therefore removing this feature from many shopping carts.

9. "Checkout Express"

All I have to do is click that button and I'm done. This e-commerce trick eliminates the cost of time and thought typically associated with the ordering process. I like it because:

●     I don't have to look at upsells

●     I don't have to write

●     I don't have to think

'1-Click' ordered by Amazon is an example of this technique that reduces abandonment.

10. The "Where have you been?" Email Retargeting

The next time you abandon a cart, you can keep track of that e-commerce site. Abandoned cart recovery is growing in popularity due to its undeniable effectiveness. Some of these statistics show it is true:

●     46% of emails with purchase abandonment are opened.

●     13.3% clicks on abandoned cart emails.

●     35% of these clicks lead to a new purchase on the site.

On an average basis, purchases that result from an abandoned cart are 19% higher than ordinary purchases.

Warranty

Whether we like to admit it or not, we care what other people think. We value external opinions when making our decisions.

11. Ratings and reviews. The power of 5 stars

Our desire for external approval has a name, it is called the intruder effect. We like to think optimistically that third-party judgments are fair and trustworthy. We value them so much that 63% of customers are more likely to buy from a site that has user reviews on one that doesn't.

It's no wonder that that's why we've seen so many reviews-based stores and websites, with fake reviews or generating their own account.

Three of the six main factors that influence online shopping have to do with the opinions of third parties.

Although most e-commerce websites have "on-site" review policies that prohibit false comments, they have little incentive to monitor them. Comments of all kinds help sales, so beware of fake comments, arbitrary ratings, and generic testimonials the next time you're browsing.

Maintain alertness to detect these psychological tricks that are designed to buy. Are you among its victims? Surely, try some of these tactics on your own site and you will see how it becomes a conversion machine.