WhatsMode is a social e-commerce company
based out of Los Angeles that uses social media stars and influencers to curate
their lines on the WhatsMode platform. From YouTube to Instagram WhatsMode is
always on the search for the next social star that has a knack for fashion and
wants to share their style with their online audience. Influencers can choose
from thousands of products that fit their everyday style to shoot and upload to
their stores. Once uploaded their followers can browse through the collection
and purchase the clothes right from their favorite social media influencer. WhatsMode influencers also receive a percentage of sales from the
products within their stores and use their social platforms to market
themselves and their WhatsMode collection.
When it comes to curating a successful line,
influencers are continually adding more on-trend products and creating dynamic
and engaging posts that drive traffic towards their page. The success of a
WhatsMode store comes down to how well and influencer can market themselves and
their style. WhatsMode has had great success with beauty bloggers who create
YouTube videos using the makeup from the WhatsMode website and adding the links
to their store in the description of their videos. Adding links wherever
possible is a crucial element to influencer marketing, whether it be in tweets,
Facebook posts, or in their bios. Their custom links can be tracked through the
backend system so that WhatsMode can keep track of their overall sales and
revenue.
Most influencers start off with what WhatsMode
calls a curated line. Once they have proven their ability to drive traffic and
generate sales, they get upgraded to a white label collection. A white label
collection is where the influencer picks out a particular style of clothing and
can add a label or logo that they design. They get to pick the colors, style,
and create their label that will get sewn directly into the clothes. WhatsMode has also helped influencers design fully custom lines where
they can work with designers to fully sketch and make their dream creation a
reality. La Demi designed a line of flirty club dresses that she marketed to
her mostly female audience. WhatsMode was there every step of the way from the
initial decision to make a custom line all the way up to shipping out the
products to her consumers.
WhatsMode has had great success with
their recent custom launch with the YouTube star Kellie Sweet. Kellie designed
a line “Bo$$ Babe” centered around matching sets and bandanas. Her audience got
to choose from a variety of colors and go to mix and match these sporty yet
chic outfits for a custom look. WhatsMode brought in samples and brought
Kellie's design vision to life by using a graphic designer to impose the logo onto
the sweatpants so that she could verify the placement. Kellie used her Youtube
and Instagram platforms to promote the products and WhatsMode sent out PR boxes
to her list of influencer friends. By using influencer marketing and
traditional digital marketing, WhatsMode was able to help her drive traffic
towards her new collection. WhatsMode looks forward to working with Kellie
Sweet in the future and helping her design more custom collections.
The world of online fashion can be a confusing
place, so WhatsMode strives to take the hassle out of creating an online store
for influencers to market and sell their favorite fashion garments to their
online audience. Getting into the business of fashion involves buyers,
shipping, and warehouses to store apparel. With WhatsMode they handle the heavy lifting so the influencer only has to
focus on shooting their products and marketing them so that they can make a
large percentage of rev shares. WhatsMode also encourages influencer to refer
their fashionista friends to open a line and provides compensation for
referrals. The more WhatsMode grows, the more influencers they aspire to work
with, so if you’re interested in becoming a WhatsMode star reach out to hollywood@whatsmode.com.
Tags:
Women Shopping