Here is How Online Shopping Websites Are Improving Customer Experience!

High profile Swedish fashion retailer Hennes & Mauritz (H&M) is all set to start online sales in India by 2018. Another fast fashion apparel Spanish brand Zara recently launched its online store that will offer the complete collection in Zara’s network of 20 stores across the country. These are just a few examples to indicate the growing popularity of online shopping in India that has led several top-notch brands to execute their online expansion plans. If reports are to be believed then the craze of online shopping has not only struck youngsters & professionals but elderly too are buying stuff online for their various requirements. Today, eCommerce sector has grown by leaps and bounds. Almost, everyday some or the other new player is taking a plunge to try their luck in one of the fastest growing sectors of India.

Given the huge number of online shopping websites entering the market, the competition to become the best online shopping site in India is only going to swell up. The online shopping space is going to be a big battleground in the near future. Online shopping websites have entered into a cut-throat competition where players are leaving no stone upturned to win the race to become number one online retailer.

Let us check out what online shopping stores in India are doing to attract customers-

1. Online Festive Sales

One of the most prominent features of eCommerce growth in India that started with Flipkart’s Big Billion Day Sale in 2014 has set the stage for numerous other online shopping websites to maximize their footfalls during festive season. For example, the recent annual festive sales is anticipated to garner cumulative sales of Rs 15,000 crore in the coming weeks. Online festive sales can be the turning point for any online shopping store in India as it can literally boost the online sales to another level altogether.

 2. Tempting Online Shopping Deals

The amazing number of online shopping deals, discounts and Cashback offers not just lure the customers to shop to their heart’s content but also help them in saving extra money. A wide range of online shopping stores in India are offering jaw-dropping discount deals, free shipping offers, money-saving deals and much more so as to ensure they shop with them again & again.

3. Incredible Variety across the Product Range

One of the most common reasons why so many people are opting for online shopping methods rather than the traditional brick and mortar ways is because the former are offering an amazing range of varieties across all the categories. Whether it is apparel segment, electronic gadgets, baby products, shoes, stationery, travel accessories or be it every day essentials, the varieties that these online shopping websites in India are offering is commendable.

4. Brands, Brands & More Brands

Some of the best online shopping websites in India like Paytm Mall, Flipkart, Amazon and so on are sure to delight the brand maniac within you! No matter what fashion brand or shoe brand you have a craze for, be it national or international, the online shopping websites in India have got them all listed on their portal.

5. Efficient Customer Services

Some of the top ecommerce websites in India offer the most efficient and seamless customer services to ensure customer concerns are addressed timely. Customer satisfaction is one factor that most of the online shopping websites in India are focusing upon to gain customers trust & loyalty.

6. Timely Delivery of Products

This is one thing that most of the online shoppers are particular about their order. Top ecommerce websites in India are ensuring speedy and timely delivery of the products. This is perhaps one of the best ways to improve customer experience and online shopping sites are making sure that the ordered items are delivered within the stipulated time.

7. Seamless Navigation

Another one of the effective ways to boost online sales is to have a great website. Some of the best online shopping sites in India have got an amazing shopping cart and easy to navigate website. Customers should be able to easily navigate while looking for any type of item in the searched category.

Online shopping in India has come a long way! It’s not just the big brands but even general retail chains are thinking along lines of going online. To sum up, it will be safe to say that online shopping sites are striving hard to build a better shopping experience with each passing day!